Zoos Victoria is a world-leading zoo-based conservation organisation, dedicated to fighting wildlife extinction. To engage visitors, they have large posters and banner images to guide them to the different animal enclosures.

Zoos Victoria wanted a new set of posters and interactive videos for a range of animals, including the Sumatran Tiger. As these animations were not designed to be like science documentaries, each story featured the cultural significance of the animal. They were designed to capture the imagination of the audience and show the relevance of the animal in human societies development or its history.

The posters all include a QR code which visitors can scan to enable the AR experience, the story of the Sumatran Tiger animation.