Benchmarque Group saw a gap in the market for Immunisation Professional Development for healthcare professionals so decided to launch their first Immunisation Professional Development Conference. This 2-day, face-to-face conference was designed to deliver a blend of hands-on skills-based workshops, and updates from experts in the field.

Stepping outside my typical design role enabled me to view design as an outsider. In this project, I led a conference design package from conception to execution. Taking an idea from its infancy and bringing it to life through the various channels and being there to experience the execution has provided me with a unique insight into how people take in my design in the physical world.

The Conference needed a full design pack, including branding, promotional materials, website design, digital marketing materials and signage.