Cape Merchants is a cool coastal emporium of local and international design and lifestyle brands, right in the centre of Ocean Beach Road. Cape Merchants is unique to Sorrento, on the Mornington Peninsula and maybe even Australia. All of the design, marketing & products etc. were designed to reflect this eclectic nature.

The Cape Merchants store is an eclectic, fun & retro store and their current website did not reflect the stores personality & was only a landing page. With the COVID situation, online shopping became a huge priority for small businesses like Cape Merchants. The new Cape Merchants website is targeted at mobile shoppers. Strategically structured, this large website displays the extensive and sometimes quirky stock items elegantly.