Benchmarque Group is a Registered Training Organisation (RTO 21824) delivering a range of clinical skills courses to meet the needs of a broad range of health professionals across Australia.

They had recently designed a new logo and needed to rebrand all internal and external collateral; some items included brand guidelines, document/presentation templates & their website.

One of the best things I have learnt through this project is how to design for different audiences.
Healthcare workers are typically not technology savvy which meant I had to rethink my design process to better align what I created to suit this kind of audience. It meant strategic simplicity.