Ben Taylor Racing is the team responsible for a young racer named Ben Taylor. He is racing in the Porsche Michelin Sprint Challenge Australia.

Ben Taylor Racing needed a t-shirt designed for both the team and spectators to wear. They wanted the shirt to stand out from the typical racer shirt of hard colours, excessive logos etc. The shirt design needed to be something the team and the spectators would love and wear on and off the track. I needed to create a physical shirt with a design that gave itself endless digital possibilities.

This project is still in development, what you see is the early stages of the design process.