About
I’m a brand designer with 7+ years’ experience working across freelance and in-house roles, helping shape visual identities and bring brands to life through both digital and physical design. From national rebrands to small startup launches, my work is grounded in strategy, creativity, and a clear understanding of audience and purpose.
I believe the most memorable design happens where the digital and physical meet, where people can see it, touch it, interact with it. In a world that’s become increasingly screen-based, I’m passionate about creating work that feels tangible and human. Whether it’s a publication, a presentation, or a brand system, I always aim to design something people can connect with.
Collaboration is at the core of how I work. I thrive in team environments, but I’m just as confident taking a project from concept to delivery on my own. I bring energy, empathy, and a proactive mindset to every brief, and I’m always curious about how design can be used in new ways.
Beyond the studio, I’m often working on personal projects, like my cookbook that combines storytelling, cooking and design, or volunteering with Creative Mornings Stockholm, connecting with the local creative scene. I’m passionate about building brands with purpose and designing thoughtful, lasting work.
I’m excited by opportunities where I can help shape bold, people-first design that stands the test of time.
