Rebranding
"I am a reader, a creator and I believe in the power of physical creativity." - Lucy Cochrane
Hello! Welcome to my digital portfolio. Browse recent design work, my full portfolio or get in touch.
About
I believe the physical world and more importantly, designing for a physical world is crucial to today’s society.
Since COVID, there has been a bounce back to analogue behaviours. Less digital and more interaction with tangible design principles. Things you can see, touch and engage with. Remember when you read books and didn’t just listen to podcasts, when you shopped in real stores and not online, these behaviours are part of an analogue system that should not be dismissed.
As one of many who became isolated from humanity and the real world, my mission is to bring us all back to the in-person world where design flourishes, to engage with humanity through the art of design. The tangible, real and physical is where my work thrives.
My passion for design spans much longer than my 5+ years of experience. I have grown up seeing my world through a creative lens, always thinking about what can be improved or what I would do differently.
Seeing how the world has changed, I have come to appreciate the relationship between the analogue and digital spheres, and how their constant warring for dominance can dictate design. I believe that analogue and digital design must walk hand in hand to make something great, exceptional. This view has taught me that it should not be the channel that prescribes design, but it needs to be us as designers, creating something dynamic and lasting that leads this decision.
